PERANCANGAN BRAND ACTIVATION UNTUK STARTR BRANDING BESERTA MEDIA PROMOSINYA UNTUK MENINGKATKAN BRAND AWARENESS
نویسندگان
چکیده
Startr merupakan bisnis branding baru yang khusus melayani UMKM dengan menawarkan jasa brand identity, packaging dan sosial media management. Penelitian ini bertujuan untuk mengetahui bagaimana cara merancang activation efektif serta promosi tepat meningkatkan awareness Startr. Metode penelitian digunakan adalah menelusuri data sekunder berupa buku jurnal, pendekatan kuantitatif kualitatif mewawancarai expert extreme user menyebarkan survei kepada pelaku UMKM. Hasil dari tersebut menunjukkan bahwa rangkaian telah dirancang sudah cukup mudah dipahami oleh target audiens.
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ژورنال
عنوان ژورنال: Jurnal Vicidi
سال: 2023
ISSN: ['2086-8774']
DOI: https://doi.org/10.37715/vicidi.v13i1.3948